Vivâmee hospitality welcomes brett harmeling as partner & chief growth officer to lead wellness and wholeness expansion
Vivâmee hospitality welcomes brett harmeling as partner & chief growth officer to lead wellness and wholeness expansion October 29, 2025 VIVÂMEE Announces Leadership Expansion VIVÂMEE Hospitality today announced the appointment of Brett Harmeling as Chief Growth Officer. This strategic addition to VIVÂMEE’s senior leadership marks a major step forward in advancing the company’s mission to lead the experiential and wellness hospitality movement through soul-centered destinations. Harmeling brings over 15 years of expertise in wellness, brand partnerships, and nature-based therapeutics. His leadership will help accelerate the integration of wellness and wholeness as core verticals across VIVÂMEE’s growing portfolio of resort properties. A Vision Rooted in Primordial Hospitality “Welcoming Brett Harmeling into our senior leadership marks a significant milestone for VIVÂMEE. Partnering with him and his tremendous work in the world of wellness and strategic growth reflects the fulfillment of our original organic vision—a vision we call Primordial Hospitality. This began when VIVÂMEE was still a business plan on paper, rooted in the belief that wellness and wholeness are core to the guest experience, deeply connected to our landscapes, our soil, and the natural beauty of our properties.” Brett Harmeling Shares His Vision “Partnering with Josh, Melanie, and the VIVÂMEE family represents one of the most meaningful decisions of my career. After spending decades working in wellness, brand partnerships, and nature-based healing, I’ve witnessed countless approaches to health and hospitality—but nothing quite like what Josh and Melanie have envisioned with Primordial Hospitality.” “What drew me to VIVÂMEE wasn’t just the properties or the business model—it was the soul behind it. Wellness here isn’t a trend or an amenity; it’s a pathway to wholeness. When we nourish the body with what the Earth provides in its purest form and slowdown in landscapes that awaken something primordial within us, we create the conditions for real healing and transformation.” “I’m honored to partner with Josh and Melanie to bring this vision to life at scale, set a new standard for experiential resort life, and build a legacy that transforms lives for generations to come! This is just the beginning!” — Brett Harmeling, Chief Growth Officer, VIVÂMEE Hospitality https://www.youtube.com/watch?v=krxRF7-E3Js Key Founders’ Quote for Media Use “Partnering with Brett marks the next evolution of our original vision—Primordial Hospitality. We believe wellness and wholeness are not trends; they are the foundation of spaces where souls are revived, and lives are transformed. We are deeply grateful for our extraordinary team of over 500 teammates whose dedication has fueled 20x revenue growth since 2019 and set the stage for this next era of expansion.” — Josh and Melanie McCallen, Co-Founders, VIVÂMEE Hospitality About VIVÂMEE Hospitality VIVÂMEE Hospitality is an experiential and wellness hospitality brand dedicated to welcoming souls back to nature and wholeness through authentic, soulful experiences and sacred celebrations delivered with deeply loving service. Named to the Inc. 5000 list as one of America’s fastest-growing private companies, VIVÂMEE currently operates four luxury resort properties and is actively expanding toward its goal of 25 destinations by 2035. Built on the transcendentals of Truth, Beauty, and Goodness, VIVÂMEE fosters environments where human connection, natural beauty, and transformational experiences converge. For Media Inquiries 📧 press@vivamee.com 🌐 www.vivamee.com